 |
|
|
We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
HiQ is a leading fast-fit car care brand operated by Goodyear Dunlop, and operates via a network of franchisees across the UK. FITCH was asked to rebrand HiQ to revolutionise the way fast-fit car care is delivered in the UK.
FITCH is brand guardian for Nokia's B2B category, Achieve, which markets their Eseries handsets and services. This work involves establishing both the brand communication toolkits and guidelines for Achieve, and also working extensively with Nokia on its retail activation strategy and design.
As Microsoft Hardware prepared to standardize their packaging form factor across the line, FITCH partnered with them to evolve a systematic graphic and messaging approach, providing cohesiveness and clarity across their mice, keyboard and webcam lines.
Grupo Modelo asked FITCH to articulate a global brand position that could remain relevant to local markets around the world. Eight countries, one hundred interviews and ten Global Truths later, FITCH developed a global brand strategy for Corona that was brought to life through a research report, a travel journal and a comprehensive internal brand guidelines kit.
In September 2008, Singapore was host to the world’s first Formula 1 night race. For Diageo, it was crucially important that Johnnie Walker, a lead sponsor of the Mercedes McLaren F1 team, maintain visibility throughout the duration of the event.